Pop Culture Play Funko Reports Amid Crypto, Virtual-Event Boom

Pop-culture centered toy and accessories maker Funko (FNKO) reports first-quarter earnings after the close today. Funko stock fell in afternoon trading.


The company, best known for its small — but large-headed — dolls of pop-culture icons, reports after forecasting large full-year sales gains in March.

Funko Earnings

Estimates: Wall Street expects Funko earnings to jump 350% to 10 cents per share. Sales are seen rising 31% to $178.97 million.

Results: Funko earnings are due after the close.

Funko Stock

Funko stock slid 2.5% to 20.82 in the stock market today. However, the stock has a strong 92 Composite Rating. FNKO stock’s EPS Rating is 55.

Funko stock jumped nearly 16% on March 12, the day after the company reported fourth-quarter earnings and forecast 25% to 30% sales growth this year. Funko, on its earnings call, said growth would be higher in the first half of the year due to the pandemic.

FNKO stock hit a 52-week high of 25.07 on April 1. Shares have consolidating since then, trading around their 21-day line in the past few weeks. Funko stock could have a new base soon.

Mattel (MAT) rose 0.9% to 22.29 on Thursday. MAT stock was in a buy zone, after rising above a 21.97 buy point. Hasbro (HAS), down 0.3% to 99.05, was in a long flat base with a 101.34 buy point.

Mattel has a 95 Composite Rating. Hasbro’s is 75.

Virtual Events, Digital Sales

Funko’s Pop! dolls cover a wide swath of pop culture. Among other film, game and show franchises, the company sells doll versions of characters from “Star Wars,” “Game of Thrones,” Marvel films, anime, “The Office.” It also sells doll versions of professional athletes.

But along with expanding into new areas of pop culture, Funko has also expanded into crypto. Funko last month said it took a majority stake in TokenWave, which develops an app and website for “showcasing and tracking” Non-Fungible Token holdings.

The coronavirus pandemic last year forced many big pop-culture events — like Comic-Con — to go virtual. Funko, in turn, had to make its own events virtual and lean more on digital ordering and social media to drive sales.

The company over the past year launched customizable Pop! figurines, which management said proved to be popular. Funko said plans to make those figures available on its websites next year.

Funko is trying to expand its e-commerce and international businesses. It said it also plans to grow its other main business, Loungefly, which sells handbags, clothing and other accessories.

Funko’s business depends in large part on securing and holding onto licensing agreements with the likes of Disney (DIS) and Lucasfilm. Its top 10 licensers made up about 74% of last year’s sales.


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