Black Friday arrives tomorrow, 26 November, but Black Friday Fitbit deals are already here – so if you’re looking to buy the device, pick it up now!
It’s likely deals will last until Cyber Monday (that is, 29 November), but if you want to avoid stock running out or delivery delays, we’d recommend buying a Fitbit now so you can have it ahead of Christmas.
Whether you’re looking to buy a Fitbit for yourself, or as a Christmas gift for someone else, there’s no better time to shop for one than now.
Now that Fitbit has launched a Luxe, Charge 5, Versa 3, Inspire 2, Ace 3, and the Sense, we expect even more discounts on previous models, like the Versa 2 which is now only £99 – the cheapest it’s ever been! There’s also £90 off the new Fitbit Sense on Amazon.
We’re keeping track of all the best Fitbit deals right here. We’ll separately be tracking the best Black Friday deals in this article.
Best Fitbit deals of Black Friday 2021 – Handpicked by us
We’ve scoured the web and compared prices across all trusted retailers to find you the best Fitbit price below. We’ve also separately compared the best Fitbits so you can see which one is best for you.
3. Fitbit Sense
Now: £189.99 (£90 off)
Fitbit’s most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa, built-in.
For Black Friday 2021, it also receives its biggest Amazon discount to date.
You can also see a live update of all the best Fitbit deals for specific models below.
Does Fitbit do an NHS discount?
If you work for the NHS you can get a special discount on one Fitbit and a one clip accessory from Fitbit’s NHS Staff Discount Store.
You will need to create a new Fitbit account using your NHS email. Sign up here.
The NHS England site will show you the available discounts once you have registered. At the time of writing, there was up to 27% off trackers and smartwatches, including the Sense (£230), Versa 3 (£155.99), Versa 2 (£133.49), Charge 4 (£94.39), Charge 4 Special Edition (£107.99), and Inspire 2 (£67).
Best Fitbit Sense deals
For Black Friday Amazon has reduced the Sense’s price to just £189 – a £90 discount! We don’t expect the Sense to go much below that price, so it’s worth grabbing the deal while stocks last.
Best Fitbit Luxe deals
Best Fitbit Charge 5 deals
Best Fitbit Inspire 2 deals
Best Fitbit Charge 4 deals
Read our Fitbit Charge 4 review.
Best Fitbit Versa 3 & Versa 2 deals
Fitbit Versa 3
Read our Fitbit Versa 3 review.
Fitbit Versa 2
Best Fitbit Ace 3 & Ace 2 deals
Fitbit Ace 3
Fitbit Ace 2
All Fitbit features and price comparison
There are six activity trackers in Fitbit’s current range: Sense, Versa 3, Inspire 2, Charge 4, Luxe, and Ace 3 (for children).
The Versa, Versa Lite Fitbit smartwatches have now been discontinued directly from Fitbit, which means you may find them on offer from other retailers.
The features vary significantly across the devices, as do their prices.
|Ace 2||Inspire 2||Charge 4||Charge 3 (D)||Versa 2||Versa 3||Sense||Luxe (NEW)|
|Steps, Calories & Distance||Y||Y||Y||Y||Y||Y||Y||Y|
|Sleep Tracking & Silent Alarm||Y||Y||Y||Y||Y||Y||Y||Y|
|Sleep Stages (Light, Deep, REM)||–||Y||Y||Y||Y||Y||Y||Y|
|Reminders To Move||Y||Y||Y||Y||Y||Y||Y||Y|
|PurePulse Heart Rate||–||Y||Y||Y||Y||Y||Y||Y|
|Cardio Fitness Level||–||Y||Y||Y||Y||Y||Y||Y|
|High/Low Heart Rate Notifications||–||–||–||–||–||–||Y||–|
|ECG / EDA Scan||–||–||–||–||–||–||Y||–|
|Call & Text Notifications||Calls||Y||Y||Y||Y||Y||Y||Y|
|Phone calls from Fitbit||–||–||–||–||–||Y||Y||–|
|Guided Breathing Sessions||–||Y||Y||Y||Y||Y||Y||Y|
Where to find Fitbit deals over Black Friday 2021
You can find Fitbit deals around the web from various different retailers from time-to-time. It’s worth checking them all if you’re on the hunt for a great deal because you never know when a new discount might appear.
We’d recommend you check these retailers first:
Best UK retailers for Fitbit deals
Best US retailers for Fitbit deals
You might like to sign up to a Prime membership. If you don’t have a subscription, get a 30-day free trial. This allows access to Lightning Deals 30 minutes early, as well as free next-day delivery. We often see Fitbits offers as part of Amazon’s daily deals, so it’s worth watching.
Buying old or second-hand Fitbits
There have been many models of Fitbit since the first: Classic (2007), Ultra (2011), One (2007), Zip (2012), Flex (2014), Force (2014), Surge (2015), Alta (2016), Blaze (2016) and Ionic (2017) are all discontinued.
As these models haven’t been sold for a number of years, we wouldn’t recommend buying them secondhand, as their batteries are likely degraded by now. The same goes for older Charge (2014), Charge HR (2015) and Charge 2 (2016) activity trackers.
The Ionic, Fitbit’s first smartwatch, is now looking long in the tooth, and you’ll get a much better smartwatch in the Versa 2 or 3 for a better price new.
There are deals on the excellent Charge 4 activity tracker that are certainly worth looking at, now that the Charge 5 replaces it in the current line up.
Older Fitbit smartwatches include the original Versa (2018) and Versa Lite (2019), both of which remain decent products, but look for deals on at least the Versa 2 (late 2019) if you can.
You’ll find the best deals on these older but recent Fitbits above.
Fitbit Premium free trial
Fitbit has extended its 7-day free trial of Fitbit Premium to an impressive 90 days for new customers – which is a great incentive to stay fit while stuck indoors.
Fitbit Premium offers additional personalised health insights to Fitbit owners, like advanced sleep tools, and access to over 150 videos and audio workouts. The service otherwise costs £7.99/US$9.99 per month or £79.99/US$79.99 per year.
The Inspire 2 comes with a year’s free Premium, and there’s usually at least 90 days on the others.
The easiest way to get the offer is through the app (trust us, we tried finding the offer on desktop and got nowhere) which is free on Android or iOS. After creating and logging into your account, select the ‘Premium’ icon at the bottom of the dashboard. You’ll see options to sign up for either a monthly or annual subscription, which will activate the option to start your trial. Don’t worry, you can cancel 24 hours before the trial ends, otherwise it auto-renews,
Fitbit #1 health tracker
Fitness trackers are super popular, whether for yourself or as a gift. It’s the number one choice for many looking to get healthier, through exercise, sport, and better quality sleep. Most Fitbit users keep their healthy promises longer thanks to the great mobile app and challenges with friends, colleagues, and family.
Fitbits have ruled the fitness tracker market for years, and the current tracker line-up is better than ever thanks to the introduction of the company’s first fully-fledged smartwatches, the Versa family and Sense.